Background: Mortgage leads take off, LeadPoint is founded
As the mortgage lead gen business grew, LendingTree and LowerMyBills divided it between themselves. LendingTree targeted customers with TV and radio spots, with 100+ long-form questionnaires. LowerMyBills leveraged the Internet targeting customers with short form landing pages with fewer than 20 questions. With interest rates at historically low levels, the mortgage business really expanded between [...]